by Jake Zufelt | Jul 24, 2026 | Uncategorized
Digital marketing sucks. It’s complex. It changes constantly. Every platform wants your money, every “marketing expert” promises a shortcut, and most business owners already have enough to worry about without learning the latest algorithm. But your digital marketing...
by Jake Zufelt | Apr 1, 2026 | Uncategorized
If you’ve been in business for any length of time, you already know that not all leads are created equal. Cold outreach is exhausting, paid ads can be expensive, and organic search takes time to build. But there’s one growth channel that consistently...
by Jake Zufelt | Mar 30, 2026 | Uncategorized
I get it. The blank text box is staring at you, the cursor is blinking, and you’ve got nothing. So you open an AI tool, type a quick prompt, and boom—polished post, ready to go. Feels like a win. It’s not. Using AI to write your social media content comes...
by Jake Zufelt | Dec 31, 2025 | Uncategorized
I’ve been working on our 2026 marketing plan, and almost everything being written about 2026 marketing is solving the wrong problem.The trend reports say AI will revolutionize everything. But when I looked at what actually worked in 2025, I found something...
Meta’s New AI Controls Reveal What Went Wrong
by Jake Zufelt | Oct 18, 2025 | Uncategorized
Half of all teens use AI companions regularly. The companies building them are just now adding guardrails.Meta announced parental controls for AI interactions rolling out early last year. Parents can disable one-on-one chats between teens and AI characters, block...
CTAs That Work
by Jake Zufelt | Apr 22, 2025 | Uncategorized
Ever leave a store because you couldn’t find anyone to check you out? That’s a website without a clear call to action (CTA). CTAs are your virtual salespeople; without them, your customers might just wander out without buying anything. Why CTAs are Crucial Guide Your...