Podcast

In this episode, we sit down with the unconventional and brilliant Jake Zufelt of Weldwood. From his unique upbringing in Alaska to building a full-service agency that works with clients like Hershey Park and Dolce & Gabbana, Jake’s story is a masterclass in blazing your own path. He shares his insights on niching down (or not ), the power of authority marketing, and why he believes AI is meant to supplement the human experience, not replace it.

Entrepreneurship 101 in its first season, features Jake Zufelt talking about being being tbeing the owner of Weldwood Universe.

We dive into the strategies that set his agency apart, the balance between automation and human connection, and why community matters just as much as results. Jake also opens up about the core values that guide his business and the hard-earned lessons that shaped him as an entrepreneur.

From a backyard shed to the “Weldwood Universe”… Jake Zufelt’s story is the kind of entrepreneurial journey people don’t fake. In Episode 1 of What’s Really Brewing, Jake (Founder of Weldwood Marketing + Weldwood Publishing, author of Digital Marketing Sucks) breaks down what it actually looks like to build a business from scratch, survive the dark days, and keep your integrity when the industry around you feels unregulated and full of posturing.

Jake shares life as a new author of a book called “Digital Marketing Sucks”!  It’s the lack of transparency that he is shedding light on from his shed in his back yard! Jake is world class at his digital marketing business, Weldwood Marketing, and will help you gain market share in your business!

Digital marketing is complicated, always changing, and essential. As a business owner, you have a lot on your plate—but marketing turns effort into MONEY. Jake Zufelt, CEO of Weldwood Marketing, helps businesses avoid costly mistakes and build a strong online presence. His expertise in SEO, Google services, social media, web design, and branding has driven real results. Jake’s book Digital Marketing Sucks launches for presale on Amazon December 12th! In this podcast, he shares insights, strategies, and inspiration to make your marketing work.

Weldwood Marketing is led by collaboration master, Jake Zufelt. After spending 10 years as a pastor and working with non-profit organizations, Jake started a marketing agency to help business owners find freedom inside and outside of their businesses. After helping more than 75 businesses in a span of 18 months, Jake began looking for partners with like-minded values (honesty, transparency, relationship) in the digital marketing space.

In this episode we discuss how to conduct a level 1 Win Loss Analysis, why to Burn The Scripts, why Digital Marketing Sucks, and how to craft a basic Value Proposition. Jake is the author of international best seller “Digital Marketing Sucks” and Owner of Weldwood Marketing. We hope you enjoy this episode.

Just a few of the golden takeaways Jake shares in this episode are how to take big risks that pay off, stay true to your mission, and create your own luck by building a business by design.You’re in for a treat with today’s episode. TJ is joined by a fellow marketer and great friend, Jake Zufelt. 

Jake is the owner of Weldwood Marketing in Eugene Oregon, and he specializes in simplifying the complexities of digital marketing. After spending 10 years as a pastor and working with non-profit organizations, Jake started working in marketing to help business owners streamline their marketing methods, and control their momentum. His experience has led him to write his Amazon best-selling book “Digital Marketing Sucks: A Practical Guide For Frustrated Business Owners.”

Jake is the Founder of Weldwood Marketing LLC from Oregon, skilled in Customer Relationship Management (CRM), Digital Marketing, and Social Media Advertising, and has strong business development professional.

 Jake is the Founder of Weldwood Marketing LLC from Oregon. He is skilled in Customer Relationship Management (CRM), Digital Marketing, and Social Media Advertising, and is a strong business development professional.

Jake is Owner of Weldwood Marketing LLC with a demonstrated history of working in organizational communications and marketing. He is skilled in Customer Relationship Management (CRM), Digital Marketing, and Social Media Advertising. Jake is the author of “Digital Marketing Sucks: A Practical Guide for Frustrated Business Owners.”