Latest Blog Posts
Fresh off the presses, here are the latest musings and grumblings on the world of digital marketing. From the latest trends that actually matter to timeless truths that most marketers wish you’d forget. Grab a coffee—or something stronger—and see what we’ve been stirring up in the digital marketing cauldron lately.
How Not to Suck at Digital Marketing: 7 Basics to Fix
Digital marketing sucks. It’s complex. It changes constantly. Every platform wants your money, every “marketing expert” promises a shortcut, and most business owners already have enough to worry about without learning the latest algorithm. But your digital marketing...
Why You Should Ask for Referrals from Happy Clients
If you've been in business for any length of time, you already know that not all leads are created equal. Cold outreach is exhausting, paid ads can be expensive, and organic search takes time to build. But there's one growth channel that consistently outperforms them...
The Hidden Cost of Letting AI Write Your Social Media Posts
I get it. The blank text box is staring at you, the cursor is blinking, and you've got nothing. So you open an AI tool, type a quick prompt, and boom—polished post, ready to go. Feels like a win. It's not. Using AI to write your social media content comes with costs...
What I Learned Planning Marketing for 2026 That Nobody’s Talking About
I’ve been working on our 2026 marketing plan, and almost everything being written about 2026 marketing is solving the wrong problem.The trend reports say AI will revolutionize everything. But when I…
Nine Marketing Rules That Actually Work
Most business owners hate their marketing.They’re not wrong to.The stats tell the story. 73% of small and medium-sized businesses admit to a lack of confidence in their current marketing strategies….
Meta’s New AI Controls Reveal What Went Wrong
Half of all teens use AI companions regularly. The companies building them are just now adding guardrails.Meta announced parental controls for AI interactions rolling out early last year. Parents can…
Is Your Brand Visible To AI Systems?
AI chatbots grew 81% last year.That single statistic reveals something most marketers haven’t grasped yet. While we obsess over Google rankings and social media algorithms, AI systems quietly…
Why Marketing Experts Keep Getting This Wrong
Every expert I know is wrong about this.They see complexity in digital marketing and think the answer is more specialization. Deeper expertise. Narrower focus.The data tells a different story.The…
Maximizing Your Business Data
If your contact list is sitting in a dusty spreadsheet somewhere labeled “leads-final-FINAL2-revised,” you’re not alone. But you are leaving money on the table. Your database is like that old car in the garage. It might not look like much, but if you fix it up and...